Privacy Policy

At New Balance Shop (fashionitemsshop.com), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, store, and protect your data when you visit our website and make purchases from our global community of active lifestyle enthusiasts.

1. Information We Collect

To provide you with our premium shopping experience, we collect the following types of information:

• Personal Identification Information: Name, email address, shipping address, and phone number when you create an account or place an order
• Payment Information: Credit card details (Visa, MasterCard, JCB) or PayPal account information processed through secure payment gateways
• Browsing Information: Products viewed, pages visited, and browsing patterns through cookies and tracking technologies
• Device Information: IP address, browser type, device type, and operating system
• Communication Data: Correspondence with our customer service team and product preferences

2. How We Use Your Information

We use your personal data to enhance your shopping experience and provide our services:

• Process your orders for our authentic New Balance merchandise including footwear, knitwear, outerwear, and accessories
• Provide customer support and respond to your inquiries
• Send order confirmations, shipping notifications, and delivery updates
• Improve our website functionality and product offerings
• Prevent fraud and ensure transaction security
• Send marketing communications (only with your explicit consent)
• Comply with legal obligations and protect our rights

3. Data Sharing and Disclosure

We value your trust and only share your information in the following circumstances:

• Service Providers: Trusted third parties who assist in payment processing, shipping, and website operations
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• International Transfers: As we serve customers globally (excluding select remote areas and parts of Asia), your data may be transferred internationally with appropriate safeguards

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Your security is our top priority, and we implement comprehensive protection measures:

• Advanced Encryption: All payment and personal information is protected with SSL encryption technology
• Secure Storage: Data is stored on secure servers with limited access
• Payment Security: Financial details are processed through certified payment processors and never stored on our servers
• Data Retention: We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy
• Fraud Monitoring: 24/7 system monitoring to detect and prevent suspicious activities

5. Your Rights and Choices

You have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data, subject to legal requirements
• Opt-out: Unsubscribe from marketing communications at any time
• Restriction: Request limitations on how we process your data
• Data Portability: Request your data in a structured, machine-readable format

To exercise these rights, please contact us using the information provided below.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: Required for website functionality and secure shopping cart operations
• Analytical Cookies: Help us understand how customers interact with our website
• Marketing Cookies: Used to display relevant advertisements (with your consent)
• Preference Cookies: Remember your settings and preferences

You can manage your cookie preferences through your browser settings. Please note that disabling essential cookies may affect website functionality.

7. International Data Transfers

As an official New Balance retailer serving customers worldwide (excluding select remote areas and parts of Asia), your data may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

8. Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new effective date.

10. Contact Us